Rolex is an example of a rare case, in that it is owned by a charitable trust, yet it still makes a profit – so can it really be called a non-profit organisation? In short, Rolex as a brand is a for-profit company; however, its parent organisation is a non-profit organisation, and so technically it is classed as a not-for-profit organisation.. Rolex is known for its iconic designs and is one of the most recognized watch brands in the world. However, there has been some confusion about whether Rolex is a non-profit organization. While Rolex is not a non-profit organization in the traditional sense, it has been classified as a non-profit in some countries.
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Rolex is not a charitable organization but is owned by one, thus people referring it to Rolex as a non-profit organization. Considering the bigger picture in hand, the watchmaker is a luxury brand that has stayed true to its roots, and has always upheld its principles. The company has contributed large donations to several institutes in Geneva.. For several decades, through our Perpetual Planet Initiative, we have been supporting individuals and institutions who are committed to the environment and are finding solutions in the face of today’s challenges. We do so with the constant goal of preserving the planet for future generations. As a corporate citizen, we also work for the.
